Redefining Postpartum Care

The New York Times recently published an article highlighting the postpartum care available to new mothers in South Korea. To be honest, it’s unparalleled and definitely not something we see often in the United States. We’ve been conditioned to expect sterility during the birth and first few days, while only basic needs being met, and a lack of care for the first six weeks postpartum. Joriwons, orboutique postpartum care centers, offer a luxurious retreat for women during the critical weeks following childbirth. There, mothers are pampered with fresh meals, facials, massages, and childcare classes, all while attentive nurses watch over their newborns.

At Marma, we're inspired by the holistic approach to postpartum care found in South Korea's joriwons. We believe that every mother deserves the same level of support and attention during the birthing years. That's why we're committed to redefining postpartum care through nutrition guidance and a supportive community.

While the concept of joriwons is not new, the luxury and attention to detail have evolved over the years. In New York, Boram postnatal retreat provides an in-house stay for new mothers with 24/7 care, support, and education (in a beautiful setting).

Despite the high cost of staying at a joriwon, which can range from thousands to tens of thousands of dollars, the demand for these services remains high. Eight out of 10 South Korean mothers opt for postpartum care at these centers, recognizing the value of rest and recovery after childbirth. Moreover, the sense of community and support found within these centers fosters lifelong friendships and connections among mothers.

Simply put, investing in the well-being of new mothers is beneficial not only for individuals but also for society as a whole. Through initiatives like Marma, we aim to redefine postpartum care and support women throughout the birthing years. By providing personalized nutrition guidance and fostering a supportive community, we strive to empower mothers to prioritize their health and well-being during this transformative time.

Join us in reimagining postpartum care and championing the health and happiness of mothers everywhere.

Together, we can create a world where every mother receives the care and support she deserves.

Meredith Evans McAllister, CEO + Co-founder